Step into a rare opportunity to own a piece of Pembrokeshire's rich history. Established in the 1980s, Wisebuys has been a cornerstone of the local community, offering the finest quality produce and groceries across two prime locations in Narberth and Pembroke.
Nestled in the heart of these historic towns, Wisebuys is more than just a business – it's a thriving enterprise with deep roots, serving both locals and the countless tourists who flock to Pembrokeshire each year. With a proven track record of success and profitability, this is your chance to continue a legacy of excellence while exploring the boundless growth opportunities that lie ahead.
Discover the charm of Narberth's boutique market atmosphere and the allure of Pembroke’s medieval castle town, all while considering the potential of these well-established stores. Explore our site to learn more about the properties, the business, and why Wisebuys could be your next great venture.
WHAT'S OFFERED
TWO PRIME RETAIL LOCATIONS
Ownership of two well-established grocery and delicatessen stores in the bustling town centers of Narberth and Pembroke, each benefiting from high foot traffic and loyal customer bases.
TWO RESIDENTIAL PROPERTIES
Three residential flats (a 3-bed flat in Pembroke, a 2-bed flat, and a 1-bed flat in Narberth), offering either living accommodation or additional rental income opportunities.
ESTABLISHED AND PROFITABLE
A long-standing business with a strong reputation, generating a turnover of nearly £1.5 million annually, reflecting its profitability and potential for continued growth.
COMPREHENSIVE INVENTORY
Ownership of all fixtures, fittings, and equipment necessary for the operation of both stores, ensuring a seamless transitional handover for the new owner.
WHOLESALE CUSTOMER BASE
Immediate benefit from current supply contracts with local businesses and a well-established retail customer base, providing stability and ongoing revenue. Also included are delivery vehicles with private number plates.
MASSIVE GROWTH POTENTIAL
The opportunity to expand the business through online sales, new product offerings, or further developing the wholesale side of the business, in a region that sees significant seasonal tourism.
STORE ONE
WISEBUYS NARBERTH
Narberth is a charming boutique market town known for its vibrant community and rich history, attracting both locals and visitors with its unique shops and cultural appeal. Nestled in the heart of Pembrokeshire, it’s a lively hub that blends tradition with modern charm. Our Narberth store has been visited by Prince Charles and supplies seasonal hampers across the country.
Pembroke is a historic castle town steeped in medieval history, home to the iconic Pembroke Castle and picturesque streets. With a strong local community and a steady influx of tourists, it’s a vibrant and thriving town that perfectly balances heritage and modern living.
The current owners of Wisebuys are actively exploring a range of exciting opportunities to expand and enhance the business. Based on thorough market research and insights from their existing offerings, they are considering several strategic initiatives. These include leveraging their wholesale capabilities, expanding into online retail, and introducing new ventures such as a cafe, recipe boxes, and more.
These ideas aim to build on the brand’s strengths, maximize profitability, and tap into emerging market trends to ensure continued growth and success.
Airbnb Holiday Rental
Utilise the apartments as holiday rentals, attracting tourists year-round and accommodating workers from local refineries during off-seasons.
Wholesale Depot Expansion
Develop a dedicated storage facility to expand the wholesale business, potentially supplying more businesses across Pembrokeshire and freeing up current store space for retail expansion.
Online Hamper Business
Launch a dedicated website for nationwide, year-round hamper sales, offering local Welsh produce at competitive prices.
Shop Expansion
Open new stores in nearby towns like Tenby, Saundersfoot or Carmarthen to maximise the tourist boom whilst growing the business and brand.
Nationwide Online Retail
Improve the website to facilitate a nationwide retail supply of produce and goods. Since Covid, more people order food and groceries from suppliers online.
Local Event Catering
Offer catering services for local events, tapping into the growing demand in Pembrokeshire.
Farmers' Market Presence
Increase visibility at regional farmers' markets to attract more customers to the main stores, whilst identifying more trade supply with local suppliers.
Artisan Partnerships
Collaborate with local artisans to sell exclusive, co-branded products, appealing to those interested in unique, locally-made items.
RECIPE BOXES
Launch a subscription-based recipe box service, featuring fresh produce and specialty items from the store. Customers receive all the ingredients needed to create delicious, seasonal dishes at home, boosting sales and promoting the brand’s high-quality offerings nationwide.
Cafe Addition
Open a cafe next to the shops, using store produce to create delicious food and sandwiches. With access to wholesale prices, this cafe could maximize profits through food retail sales, attracting more foot traffic and enhancing the brand’s appeal.
THE HEART OF PEMBROKESHIRE TOURISM
NARBERTH
Narberth is a small market town of just over 2,000 residents located in the south east of Pembrokeshire. With origins dating back to the Middle Ages, the town centre is designated as a Conservation Area and contains numerous listed buildings located along the High Street.
Pembroke is a charming walled town which dates back over 900 years and is famous for its Norman Castle. Pembroke Castle is one of the most complete Norman castles in the UK. It was the birthplace of Henry VII, founder of the Tudor dynasty.
Tenby is one of Wales' top seaside towns. With activities, beautiful beaches and the Pembrokeshire Coast Path. It’s known for its 13th-century town walls and its stretches of sandy shoreline, including Castle Beach, there is plenty to do, and lots of oppertunity for business.
Saundersfoot is a small seaside resort in between Tenby and Amroth. It’s much more compact than Tenby and has a charm and character of its own. In many respects Saundersfoot is a much more accessible seaside resort: Saundersfoot beach is wide, sandy and has a blue flag.
Pembroke among the UK's best places to buy a house in 2024
Pembroke, Pembrokeshire was one of three Welsh locations featured on The Times' list, highlighted as the best place for “a safe haven in wild west Wales.”
Pembrokeshire named UK's most beautiful place to live
Pembrokeshire has been crowned the most beautiful place to live in the UK for 2024, finishing ahead of the likes of The Lake District and The Cotswolds.
